Accelerating growth for B2B tech companies.
Are you a startup, scale-up or small business with $1 million to $20 million in annual recurring revenue? Achieved product-market fit, but uncertain about the next steps in your marketing strategy? Welcome to Start2Scale, where we transform your marketing vision into robust growth engines.
Broad Startup Experience
Why Start2Scale
Committed to your success
I will work as an extension of your team, providing the strategy and execution you need to ensure you’re achieving a scalable and repeatable revenue funnel.
Startup veteran
My background spans industries (SaaS, supply chain, adtech, professional services), target markets (SMB to enterprise) and business model (direct sales, channel, PLG and marketplace).
Proven track record
With 15+ years of experience leading marketing teams at 7 different venture-backed and bootstrapped startups, I know how to drive efficient and profitable growth.
Amplify your marketing with AI
AI is finally arming marketers with the ability to do more with less. So whether you’re looking to tackle your existing marketing execution more efficiently or you’re looking to supercharge your marketing team with AI-power, let me be your guide to show you the way.
Services tailored for your needs
- Defining TAM and ICP: Identify your Total Addressable Market and Ideal Customer Profile for precise targeting
- Crafting marketing strategy: Create an overarching roadmap to guide the next 12-24 months of growth
- Building the martech stack: Integrate the best marketing tools tailored for your needs
- Identifying and tracking KPIs: Measure success, iterate, and improve
- Marketing team leadership and orchestration: Whether outsourced or in-house, I will mentor and guide team members to flawless execution
- Demand generation: Attract and convert your target audience efficiently
- Content marketing: Craft compelling stories that resonate and engage
- Event marketing: Maximize your brand presence and lead capture
- Public relations: Shape and manage your public image for maximum impact
- Website redesign: Revamp and optimize for conversions
- Sales enablement: Equip your sales team with tools to close deals faster
- Product marketing: Position, package and price your products and services for maximum appeal
About Rebecca Schuette
After starting my career at Boston-based advertising agencies where I spent 6 years working with major brands like Volkswagen of America and GMC, I found my sweet spot 15+ years ago when I made the jump to leading marketing teams at early-stage startups and have never looked back.
Reflecting on my marketing leadership journey, I realize the immense value in intertwining growth and candor to craft a culture of innovation and transparency. It’s this blend that fuels my passion and shapes my role as a Fractional CMO, guiding both me and my team to elevate our potentials and grow your business.
When I’m not geeking out over my clients’ marketing analytics or building and testing a new growth avenue, you can find me chasing after my kids on the soccer field or leading an early morning workout session for neighbors in my garage gym.
Fractional CMO | B2B Growth Marketer 